Designer & Community Manager
The Ginger Club
The Ginger Club is one of Spain's pioneering female running clubs.
The Ginger Club is a dynamic female running community across multiple Spanish cities, empowering women to turn running into a lifestyle, achieve their goals, and take pride in their progress. As the Designer and Community Manager, I developed the club’s visual identity, grew its online presence, and partnered with global brands to promote running and wellness for women.
Year
2024
Role
Design and Social Media: Viviana Padron
Responsibilities
Visual Design for Merchandise & Products
Social Media Post Design
Event Branding & Design
Creative Direction for Events
Campaign Collaboration & Execution
Social Media Performance Monitoring & Strategy Adjustment
As the Designer and Community Manager for The Ginger Club, I was responsible for managing and scheduling engaging content across social media platforms, ensuring a consistent and dynamic online presence. I created unique visual designs for merchandise and club products, aligning each piece with the club’s brand identity. Additionally, I designed eye-catching social media posts to promote events, brand initiatives, and foster community engagement.
For events and retreats, I designed promotional materials such as posters, banners, digital assets and merchandise, overseeing the creative direction to ensure cohesive branding and impactful messaging. I also collaborated closely with partners and internal teams to launch creative campaigns, driving brand awareness and engagement. To ensure continued growth, I monitored social media performance metrics, making strategic adjustments to increase engagement and strengthen the club’s online presence.
Creating an Impact through running
The Ginger Club’s visibility across Spain was significantly enhanced, fostering a strong sense of community among women. Strategic partnerships with global sports brands such as Nike, lululemon, On Running, Strava, Hoka and others, resulted in exclusive events and collaboration for the members. These initiatives inspired and motivated women to incorporate running into a balanced and empowering lifestyle.
